Monday, 26 November 2012
Are You Protecting Your Assets?
In business and life it is important to protect your assets. Sometimes our most important assets are not "things" but "skills."
For example, as a Master of Ceremonies and Event Strategist, my most important asset is my ability to talk. Unfortunately I did not protect that asset and I have lost my voice! (The good news is that for the first time in a long time, my wife can finish her own sentences without me interrupting!)
I was speaking at a gig on Thursday last week - it was pretty warm and I was drinking ice water before I spoke. At the end my voice was a little strained but I thought it would recover. I was then MC at a wedding on Saturday night. I had spent the day chatting with a friend who had come down from Queensland and then the wedding venue was noisy so you had to shout to talk. The PA was poor quality so I strained the strain. As you may expect, the best thing to do is to not talk and let it recover. But Wifey and I had lunch and dinner planned with two sets of friends on Sunday. I tried not to talk but I can't help myself.
This morning I have a very sore throat and minimal voice.
This all started with the Ice Water. If you are a performer, you must only drink room temperature water as it keeps your vocal chords flexible and ready to work. I know this but still I did not protect my assets.
What about you? What assets do you need to protect? How will you do that?
If one of your assets is to Sell or Generate leads, then let me help you look after your asset. On Tuesday 4th December in Melbourne we are running a 2 1/2 hr workshop on 5 Keys to Successful Exhibiting and Event Sponsorship. I would love you to be my guest. Simply use the Code EASCOMP when you register here and there will be no charge for you to attend. See you there!
Monday, 19 November 2012
Want More Sales?
Want More Sales?
There seems to be so many people out there spruiking the short cuts to more customers and more sales. Let me be honest with you, there is no short cut!
The best way to increase your sales and customer based is with focussed attention on the key methods that work and measuring your efforts and results in the process. The Centre for Exhibiting Industry Research found that Exhibiting and Event Sponsorship has one of the lowest costs per lead when compared to traditional marketing methods.
Now as you will know from previous posts, I am also a huge fan of Exhibiting and the results it brings but it is easy to get it very wrong!
THE BIGGEST MISTAKE
The biggest mistake people make is that they have no idea why they are exhibiting. They may know in loose terms but they have no idea how to measure it. As the adage says, "What gets measured gets improved." So when you next exhibiting, you MUST know your why and how you will measure it otherwise you are wasting your money.
My joint venture business The Exhibiting and Sponsorship Institute is just about to launch our new product, the Exhibit Like A Pro 12 Disc pack. We are launching it by running a 2 1/2 hr workshop on how to Exhibit Like A Pro on Tuesday 4th December. We are starting in Melbourne and next February we have a tour of Brisbane, Sydney and Melbourne. To find out more or to register, click here. I would love to see you there.
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Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of Berocca – a bubbling, burst of healthy, sustainable energy for your attendees. If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.
Monday, 12 November 2012
What Is It For?
The wife of a good friend of mine died on Friday. It's sad, tragic and many other emotions AND it is also a good reminder.
What is this life for?
Many of us are madly trying to be better at business, keep customers, bosses and colleagues happy, achieve goals, make money, raise kids, help others, advance ourself and deal with life issues. The death of someone close to us is a great reminder to question, "What is my life for?" Then look at your own life and see if you are on track. If not, change something.
So for you, what is it for?
The wife of a good friend of mine died on Friday. It's sad, tragic and many other emotions AND it is also a good reminder.
What is this life for?
Many of us are madly trying to be better at business, keep customers, bosses and colleagues happy, achieve goals, make money, raise kids, help others, advance ourself and deal with life issues. The death of someone close to us is a great reminder to question, "What is my life for?" Then look at your own life and see if you are on track. If not, change something.
So for you, what is it for?
---------------
Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of Berocca – a bubbling, burst of healthy, sustainable energy for your attendees. If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.
Monday, 5 November 2012
Are You Flexible?
OMG! Can you believe it? I stuffed up.
I live in Melbourne and didn't realise that I had scheduled my How to Create and Deliver a Great Introduction webinar smack bang in the middle of Melbourne Cup Day. Naturally I only found out about this just after I had sent the newsletter to over 1,500 people!
So a few quick tinkerings of the system and voila, it is now on this Wednesday at 1pm Melbourne time. If you want to be part of it, the webinar detail and registration is here
What about you? When you find out about a problem can you let go of control enough to be flexible? Can you release the idea of what you wanted to happen and come up with a solution that will suit? From a cancelled meeting to a cancelled contract, anything can happen. As has been said so many times, it is not what happens to you but how you deal with it that counts. So are you flexible enough to deal with what happens to you?
I live in Melbourne and didn't realise that I had scheduled my How to Create and Deliver a Great Introduction webinar smack bang in the middle of Melbourne Cup Day. Naturally I only found out about this just after I had sent the newsletter to over 1,500 people!
So a few quick tinkerings of the system and voila, it is now on this Wednesday at 1pm Melbourne time. If you want to be part of it, the webinar detail and registration is here
What about you? When you find out about a problem can you let go of control enough to be flexible? Can you release the idea of what you wanted to happen and come up with a solution that will suit? From a cancelled meeting to a cancelled contract, anything can happen. As has been said so many times, it is not what happens to you but how you deal with it that counts. So are you flexible enough to deal with what happens to you?
---------------
Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of Berocca – a bubbling, burst of healthy, sustainable energy for your attendees. If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.
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