Monday, 19 February 2018

Are You There?

Are You There?



One of the key elements of marketing I learned very early in my time as being a member of Professional Speakers Australia, is that there is a huge difference between being good and being there.

Many people are focussed on being good. Getting everything just right with the right image, the right text, the right message, the right style, the right level of rightness!

Others put something pretty good together and just start getting it out there.

People in the second category seem to get more business than the first and those in the first category seem to get more frustrated!

A case in point is the document above (you can click on the image or this link to see the document in detail). I have had the vision for this document for some time (about four years) and I just haven't been able to get it exactly how I wanted it. It is my speaker "1 Pager" so it has a lot of information about me and what I do.

I wanted to present it in a way that wasn't all about me. I wanted my prospects or clients to read it and think of their own problems and how I can help solve or address them. I wanted people to laugh a bit and have an understanding of who I am and how I work.

After a fair bit of work, I think I got most of that. But it wasn't perfect. Shifting my focus to being good, I just got some printed and have started sending to clients and prospects with my special gift. (Let me know if you are interested in receiving a hard copy with the special gift or finding our more about what I do.)

As I was putting the packs together, I noticed two minor mistakes that most people wouldn't even notice. I am sending them anyway. I have fixed the mistake for next time but the first print run has been completed.

Now I will see what sort of results it wields - I guarantee it will get greater results than me just thinking about it for another four years!

There is a massive difference between being good and getting it perfect, and being there and getting paid!

What about you Dear-Reader? What are you working on that is not quite good enough and just needs more attention that honestly could be put out to the market place where they can get value from it right now?

Don't just be good, be there!    



Warwick In Action

Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force Master MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of sparkling mineral water – a bubbling, burst of healthy, sustainable energy for your attendees.  If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.

© Get More Pty Ltd
+61 408 592 158 getmore@warwickmerry.com

Link with me on Linked In 

Check the Website

Like me on Facebook

Watch Get More TV

  


If you wish to stop receiving our emails or change your subscription options, please Manage Your Subscription
Get More, 38 Winmalee Drive, Glen Waverley, VIC 3150

Monday, 12 February 2018

Do You Serve?

Do You Serve?


Image: ShutterStock

I was lucky enough to spend Sunday in beautiful Adelaide, one of Australia's prettiest cities. The City of Churches as it's known.

I must confess, it was a long day. Up at 5:30, off the airport, fly, get collected at the other end, drive to venue, setup the AV, run a five hour session, back to the airport, through security, straight to the plane, fly, airport, drive home, relaxing by 7:30pm.

I did all this, gave away $500 worth of product, offered 15 hours of consulting/coaching services, and got paid $0, zero, zilch ... nada.

Now I am not seeking praise or attention (ok... maybe a little attention) and I happily gave of myself and my products and services. This was done, not with the intent of commerce, but with the intent of service.

Currently I am the National President of Professional Speakers Australia. Over the years I have taken multiple roles within the organisation and will continue to do so into the future. The reason I serve is that it makes our association stronger, our industry more robust and it also creates great connections for me.

While I don't approach a service position thinking "What can I get from this?" I have found that I will always get a return. For example, the workshop I ran on Sunday. Part of it was about creating a speaker "One Pager". I had a vision for my one pager for some time but had procrastinated too much to actually do it. I couldn't speak on the importance of having one with out actually having one, so running the workshop forced me to create my vision of a one pager, and I am very pleased with it.

Service pays in ways you can't imagine.

What about you Dear-Reader?

In your industry, in your family, in your hobbies - do you serve?

PS The latest episode of the Get More Success Show is out. Click on the image below to hear a conversation with Steuart Snooks on Taming the Inbox Tiger and getting your email under control.


Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force Master MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of sparkling mineral water – a bubbling, burst of healthy, sustainable energy for your attendees.  If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.

© Get More Pty Ltd
+61 408 592 158 getmore@warwickmerry.com

Link with me on Linked In 

Check the Website

Like me on Facebook

Watch Get More TV

  


If you wish to stop receiving our emails or change your subscription options, please Manage Your Subscription
Get More, 38 Winmalee Drive, Glen Waverley, VIC 3150

Monday, 5 February 2018

Plan Backwards for Success

Plan Backwards for Success


Image: Shutterstock

The year has started and no doubt you have some plans in mind. You may have even done some formal planning. I have found the best way to make your plans actually happen is to plan backwards.

This method applies whether you are planning an event, a project, a sales target, or simply planning to by a house.

Dr Stephen Covey has as one of the seven habits of highly effective people to "Begin with the End In Mind." For us this means looking at what do we want to achieve and by when.

For example, maybe you want to achieve $200,000 in sales this year. That is the goal, the target, the thing that keeps you inspired. I would be using language about that. "Project 200k", tracking for 200k or something to ensure it keeps top of mind.

The next step is to work backwards.

If you are wanting $200k this year then how much is that per month? Let's face it, Jan and Dec are hard to get anything done (well Jan has already gone!) so you are looking at $20k of sales each month.

So let's break that down even further by continuing to work backwards.

  • What is your average sale size?
  • How many proposals do you need to make a sale?
  • How many meetings do you need to get a request for proposal?
  • How many sales calls do you need for a meeting?
This will then set your daily plan for you and you will always know what to do.

For example, let's assuming the following. Your average sales size is $5,000. You historically send out three proposals to make a sale. You need two meetings to get a request for a proposal and make five sales calls to get a meeting request.

Working backwards, to reach $200,000 you need 40 sales of $5,000. Based on ten months this is four sales a month.

Each sale need three proposals, so that is 12 proposals a month or 3 a week. To get a proposal request, you need two meetings so that is six meetings a week. Each meeting takes five sales calls so that is 30 sales calls a week or six calls a day.

What this means is that to reach $200,000 you need to consistently make six phone calls a day.

This process works for all kinds of planning. If you are yet to plan your goals for the year, I strongly suggest you plan them backwards.

If you do that Dear-Reader, you can almost guarantee you will achieve the outcome you are after.  

PS Can you do me a favour?
My Podcast - the Get More Success Show, has been nominated in the business category for the Podcast of the year awards. As well as a judged section, there is also a Peoples Vote section. I would truly appreciate your vote for the show. Simply click here to head to the voting page and follow the instructions. Thanks so much!

Warwick In Action

 

Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force Master MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of sparkling mineral water – a bubbling, burst of healthy, sustainable energy for your attendees.  If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.

© Get More Pty Ltd
+61 408 592 158 getmore@warwickmerry.com

Link with me on Linked In 

Check the Website

Like me on Facebook

Watch Get More TV

  


If you wish to stop receiving our emails or change your subscription options, please Manage Your Subscription
Get More, 38 Winmalee Drive, Glen Waverley, VIC 3150