Monday, 27 August 2012

What Are The Numbers?

It is often said in business "Cashflow is King" but there are other numbers you need to know as well.
Some of the key foundation numbers you need are:
  • Marketing Cost
  • Cost per lead
  • Cost per customer acquisition
  • Conversion rate
  • Average profit margin
  • Average sale value
  • Lifetime value of a customer
There are others as well but these are the key ones. These figures help you understand the key factors of your business and if you are on track.

So what are your numbers? Are you on track? What needs your attention?
These foundation numbers are just some of the things we will be talking about and going over in detail at the Exhibit Like A Pro which is on in Melbourne this Saturday. If you want to be able to significantly improve your skills at Exhibiting and Sponsoring corporate events, you can't afford to miss out.

Special Deal
As a special deal for my blog readers, simply put "Get More Goer" in the How Did You Hear About Us field and get over $300 worth of bonuses!
Find out more and register here 

Monday, 20 August 2012

How Can You Stretch Yourself?

Rap Jump
I have just completed the three day "Bucket List Xperience" with The Bucket List Guy - Trav Bell.
As part of the Xperience we Rap Jumped down the side of a six storey building. While I had abseiled before, going face first down the side of a building was incredibly confronting! Yet after the third time, it was far less so.

This was part of the message from Trav. How can we step up from an "ordinary life" and stretch ourself. Not just in fun adventures but in all aspects of our life. 

The Bucket List we create builds a driver for what we do and what we want to achieve so large that it can't be ignored. It also allows us to stretch ourselves to live a waaaay beyond ordinary life.

So how will you stretch yourself?

Monday, 13 August 2012

What is Your Result?

Usain Bolt
What is Your Result?
For those that know me, they know that I am not a sport junkie. But you cannot help but admire the athletes for their amazing effort and commitment to their sport in the recent Olympics.

To the delight of many, Usain Bolt won the 100 metre sprint in an Olympic record time (9.63 seconds). To achieve this he has had a very strict diet and exercise regime. No doubt he starts his training very early and would spend most of the day on his training routine. A quick scan on the internet refers to his Plyometric Training which consists of a lot of weights being pushed and shoved as well as a significant amount of running. His diet is 60% protein, 30% carb and 10% fat which he consumes by eating six times a day.

This is what you have to do to get the gold medal in the Olympics.

It is also what you have to do to come Fifth.

Ryan Bailey came fifth in the final and got a personal best of 9.88 seconds. You better believed he trained just as hard (if not harder) to get that time. In fact, most athletes will have trained hard for many years and not go home with a gold medal. Australia's own Mel Breen competed in the ladies 100m and got a near personal best of 11.34 seconds (Gold was 10.75) and she was thrilled with the results.

I was talking with someone yesterday about Steve Bradbury winning Gold at the winter Olympics. Many think it was "Luck" that he won with the other two competitors falling over. I know he did the hard work, was focussed on the end result and took the opportunity that came out of no-where when it presented itself.

What about you? Are you working and living at your personal best? Are you taking opportunities as they come? Do you have a strategy that you are working on? "Luck" is not a strategy to live by.

What is your result? 

Image: Nick J Webb  

Monday, 6 August 2012

What's Next?

What's Next?

I have been in Sri Lanka a week performing MC duties and catching up with friends and family. It is a very different way of life here compared to what I am used to.

In many ways it is a much simpler way of life. It made me think about how much we seem to over-complicate our personal and business lives. So for this week, let your mantra be "Keep It Simple."

In terms of your work and your life look at where are you now, where do you want to be and what action do you need to take to get there.
Quite simply, the best question is "what's next?"

So when it comes to what you want out of business and life, What's Next?