Monday, 30 June 2014

Don't Do Subtle

Don't Do Subtle

Will and Jada at SAG Awards

I am not a fan of subtle - anyone who has met me could probably tell you that.

When I first got together with Wifey we created the ground rule the when communicating we wouldn't hint, suggest, imply, insinuate, infer or be subtle in any way and NEVER go down the path of "If you really loved me you would ......"

The understanding is that if you want something ask for it. If you want to do something, tell the other one, put it in the diary or organise it and tell the other one to come along. This works really well for us.

The same rules apply in dealing with your customer - internal and external.

Let them know what you need from them. Let them know what they can expect from you. Be crystal clear about it. The best relationships are when you are completely open with them and NEVER assume you know what they are thinking. 

Subtle does not work. Go for clarity every time.

Image Credit: Gabriel Bouys
 

Warwick In Action

Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force Master MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of Berocca – a bubbling, burst of healthy, sustainable energy for your attendees.  If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.

© Get More Pty Ltd
+61 408 592 158 getmore@warwickmerry.com

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Monday, 23 June 2014

What Are You Aiming For?

What Are You Aiming For?

Meet Hetty Kate.



Hetty was just leaving the choir I sing with as I joined it in 2007. She had spent the prior couple of years with the choir working on her stage skills (she was terrified on stage and thought singing with others would lessen the impact).

She would always talk about her dream of being a Jazz singer, singing with well known and regarded jazz musicians and going on tours singing.

Last week when Wifey and I were in Hobart, it was fabulous to see this article in the paper. Its references to how she has performed on four continents, released six albums and sung with James Morrison and the Melbourne Symphony Orchestra shows that her dream is now her reality.

I've seen the same kind of thing with my clients. 

But it MUST start with a dream. Something that inspires you and keeps you going when things get rough (as they will).

Dear-Reader what's your dream? What are you aiming for?
 

Warwick In Action

Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force Master MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of Berocca – a bubbling, burst of healthy, sustainable energy for your attendees.  If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.

© Get More Pty Ltd
+61 408 592 158 getmore@warwickmerry.com

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Monday, 16 June 2014

Where Do You Get Them?

Where Do You Get Them?



Hi Dear-Reader, let me be blatantly obvious. I am promoting a 30 minute webinar I am running this Friday on Successful Sponsorship Management. You probably got that from the last edition.
I will be covering Where to get sponsors, How to get sponsors and How to retain sponsors. If you want to find out more, be on the call or get access to the recording, register here.

In response to the last edition and some of my marketing of the webinar, I keep getting the questions, "Where do I get sponsors from?"

It is similar to the question, Where Do I Get My New Customers From?

Too often people will say "EVERYONE needs what I am selling." It may be true but it is really hard work selling to people who don't want to buy or don't realise they need your product or service.

My sales coach, Paul McCarthy, has always said, "Go where the love is." Years of being a muso taught him that it is easier to perform in front of people who love your style of music than those who don't know it.
What sort of reaction would you get from a punk crowd if you started playing folk music? How would country and western fans respond when you start playing rap music?

It is the same when you are looking for sponsors. Go where the love is. Who loves your stuff, wants your stuff, needs your stuff and will pay money to access your stuff?  They are your IDEAL sponsor.

To find out more, register for Friday's webinar. Simply click here to find out more and enter your details.
 

Warwick In Action

Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force Master MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of Berocca – a bubbling, burst of healthy, sustainable energy for your attendees.  If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.

© Get More Pty Ltd
+61 408 592 158 getmore@warwickmerry.com

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Tuesday, 10 June 2014

Want Someone Else to Pay For It?

Want Someone Else to Pay For It?

Running events is expensive. Whether it is a small event for 30 people or a huge conference for 600, costs seem to escalate with every little thing you do.

Why not get someone else to pay for it?

There are ALWAYS organisations that want access to your events attendees and they are willing to pay for it. 

"So what" I hear you say. "Everyone has sponsors"

True, many events have sponsors but most events treat them poorly. It is no longer enough to give them a logo on the flyer, logo on the screen, five minutes on stage and an exhibitor booth. What the sponsor wants is real engagement, real conversations with attendees and, let's be honest, real business opportunities. 

If you provide these for your sponsors, they will happily sign up with you year after year.

So Dear-Reader do you have sponsors? If so, what are you doing for them?

NOTE: If you want to find out the Secrets to Successful Sponsor Management, I will be running a complimentary half hour webinar on Friday 20th June at 1pm Melbourne time. Find out more and register here 
 

Warwick In Action

Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force Master MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of Berocca – a bubbling, burst of healthy, sustainable energy for your attendees.  If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.

© Get More Pty Ltd
+61 408 592 158 getmore@warwickmerry.com

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Posted by at 10:44 0 comments

Monday, 2 June 2014

What's It For?

What's It For? 

During a recent mastermind group "love in" we had a conversation about Work Life Balance. Not long after I was talking with a colleague about semi-retirement and retirement. The sum of these conversations led me to the conclusion that many people have no idea what they are doing! 

Employees work hard because they want to add to their super so they can enjoy life in their retirement. Small business owners try to be bigger business owners to bring in money so they can enjoy more time with their family. People work many hours to provide for those they love who end up not recognising them because they are not around.

Too often retirees have lost their identity because their job was who they became, business owners can't get out of the empire they build because "no-one can do it like they can" and both types lose what health they have due to the stress and demands of their choices.

What's it for? 

Why do you work so hard? Why do you do what you do? Why wait to have that experience? If you own the business, why don't you have an afternoon off to spend with those you love - you won't sack yourself!

Too often as people make a living, they forget to live. Never forget what you are doing this for and can you do some of it today?

PS Sorry I missed last weeks email, I was spending the day with Wifey before she went on a weeklong girls holiday to Fiji. 

Warwick In Action

Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force Master MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of Berocca – a bubbling, burst of healthy, sustainable energy for your attendees.  If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.

© Get More Pty Ltd
+61 408 592 158 getmore@warwickmerry.com

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Get More and Exhibiting and Sponsorship Institute, 38 Winmalee Drive, Glen Waverley Vic Australia , 3150
Posted by at 10:19 0 comments
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