Monday, 23 June 2014

What Are You Aiming For?

Meet Hetty Kate.

Hetty was just leaving the choir I sing with as I joined it in 2007. She had spent the prior couple of years with the choir working on her stage skills (she was terrified on stage and thought singing with others would lessen the impact).

She would always talk about her dream of being a Jazz singer, singing with well known and regarded jazz musicians and going on tours singing.

Last week when Wifey and I were in Hobart, it was fabulous to see this article in the paper. Its references to how she has performed on four continents, released six albums and sung with James Morrison and the Melbourne Symphony Orchestra shows that her dream is now her reality.

I've seen the same kind of thing with my clients.

But it MUST start with a dream. Something that inspires you and keeps you going when things get rough (as they will).

Dear-Reader what's your dream? What are you aiming for?

Warwick In Action

Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force Master MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of Berocca – a bubbling, burst of healthy, sustainable energy for your attendees. If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.

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Get More and Exhibiting and Sponsorship Institute, 38 Winmalee Drive, Glen Waverley Vic Australia , 3150

Monday, 16 June 2014

Where Do You Get Them?

Hi Dear-Reader, let me be blatantly obvious. I am promoting a 30 minute webinar I am running this Friday on Successful Sponsorship Management. You probably got that from the last edition.
I will be covering Where to get sponsors, How to get sponsors and How to retain sponsors. If you want to find out more, be on the call or get access to the recording, register here.

In response to the last edition and some of my marketing of the webinar, I keep getting the questions, "Where do I get sponsors from?"

It is similar to the question, Where Do I Get My New Customers From?

Too often people will say "EVERYONE needs what I am selling." It may be true but it is really hard work selling to people who don't want to buy or don't realise they need your product or service.

My sales coach, Paul McCarthy, has always said, "Go where the love is." Years of being a muso taught him that it is easier to perform in front of people who love your style of music than those who don't know it.
What sort of reaction would you get from a punk crowd if you started playing folk music? How would country and western fans respond when you start playing rap music?

It is the same when you are looking for sponsors. Go where the love is. Who loves your stuff, wants your stuff, needs your stuff and will pay money to access your stuff? They are your IDEAL sponsor.

To find out more, register for Friday's webinar. Simply click here to find out more and enter your details.

Warwick In Action

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Tuesday, 10 June 2014

Want Someone Else to Pay For It?

Running events is expensive. Whether it is a small event for 30 people or a huge conference for 600, costs seem to escalate with every little thing you do.

Why not get someone else to pay for it?

There are ALWAYS organisations that want access to your events attendees and they are willing to pay for it.

"So what" I hear you say. "Everyone has sponsors"

True, many events have sponsors but most events treat them poorly. It is no longer enough to give them a logo on the flyer, logo on the screen, five minutes on stage and an exhibitor booth. What the sponsor wants is real engagement, real conversations with attendees and, let's be honest, real business opportunities.

If you provide these for your sponsors, they will happily sign up with you year after year.

So Dear-Reader do you have sponsors? If so, what are you doing for them?

NOTE: If you want to find out the Secrets to Successful Sponsor Management, I will be running a complimentary half hour webinar on Friday 20th June at 1pm Melbourne time. Find out more and register here

Warwick In Action

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Monday, 2 June 2014

What's It For?

During a recent mastermind group "love in" we had a conversation about Work Life Balance. Not long after I was talking with a colleague about semi-retirement and retirement. The sum of these conversations led me to the conclusion that many people have no idea what they are doing!

Employees work hard because they want to add to their super so they can enjoy life in their retirement. Small business owners try to be bigger business owners to bring in money so they can enjoy more time with their family. People work many hours to provide for those they love who end up not recognising them because they are not around.

Too often retirees have lost their identity because their job was who they became, business owners can't get out of the empire they build because "no-one can do it like they can" and both types lose what health they have due to the stress and demands of their choices.

What's it for?

Why do you work so hard? Why do you do what you do? Why wait to have that experience? If you own the business, why don't you have an afternoon off to spend with those you love - you won't sack yourself!

Too often as people make a living, they forget to live. Never forget what you are doing this for and can you do some of it today?

PS Sorry I missed last weeks email, I was spending the day with Wifey before she went on a weeklong girls holiday to Fiji.

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Monday, 19 May 2014

Again, Again, Again

Dear-Reader are you scared to get things wrong?

In the past, I have been so scared to get things wrong or make the wrong decision, that I have done nothing just so I wouldn't be wrong.

I am happy to be on stage in front of hundreds or thousands of people and stuff up. I have even completely stuffed up a song in my choir during a performance and been ok with it, but one on one I hate getting things wrong or doing the wrong thing.

As part of my continual professional development, I am doing some Improv training. The first thing they teach you is to celebrate your mistakes. There is no "wrong" and part of what slows you down is looking for the RIGHT thing. Our standard approach is that if you get stuck, stuff something up or just don't know what to do, you wave your hands in the air and shout, "Again, again, again."

How great would that be in real life? Imagine if during a negotiation, part way through a deep and meaningful conversation with a loved one or simply talking with a client, whenever what you said came out wrong or you weren't how the next bit should go or they reacted unexpectedly to what you were saying you could just say, "Again, Again, Again."

Next time you are scared to get things wrong, always remember you can say to yourself "Again, again, again."

PS Want to see me get it wrong on stage?
My choir Mood Swing is performing this Sunday in North Melbourne at 2pm.
Two hours of family friendly entertainment for only $20 and kids are free.
With over 20 songs there will be plenty of opportunity for me to get words, dancing, commentaries and so much more WRONG!
To book your tickets or find out more, simply click here.

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Monday, 12 May 2014

How is Your Service?

How Is Your Service?

What an amazing week in Abu Dhabi. So many amazing experiences and a great view from the lunch restaurant!

Grand Mosque

One of the things that I found fabulous was the level of service.

No, I was not staying at a 6, 7 or 8 star hotel, but it seemed no matter where you went the service was great.
What was the key thing that made the service so great? The assistants, waiters, hoteliers, AV crew, hosts were all smiling and happy.
You genuinely felt that they wanted you to have a good time and an enjoyable experience.
It proved to me that great customer service is a choice. You get to choose your attitude and the energy it takes to give a little extra is minimal.

So how is your service Dear-Reader? Do you give good internal customer service as well as external customer service?
It's a choice!

BONUS

As a little bonus, I shot a quick video (less than a minute!) when I was in Abu Dhabi on some of the service. Enjoy!
Click here to watch it.

PS This concept of using a name was confirmed during my flight home. I noticed that the flight attendants name was Leanne (she was wearing a name tag).
So when she asked did I want chicken or fish, I replied "Can I have the chicken thank Leanne".

She paused and said, "Thank you so much for using my name. I really appreciate it and wish more people would". She then took great care of me on the way home and said thank you again as I left the plane.
Names are important. Use them as often as you can.

Warwick In Action

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Monday, 5 May 2014

Greetings from Abu Dhabi

Greetings From Abu Dhabi

I have only just arrived here and I am here for a week presenting and hosting different elements of conference (I am looking forward to hosting the day at Ferrari World!)

In a session with The Bucket List Guy, Travis Bell, he told me that it is not achieving the item on the bucket list that counts; it is who you are on the other side of achieving it.

That put into words for me how I have always felt about travel. It is the exposure to different cultures, putting yourself in unfamiliar locations and situations, being resourceful enough to communicate when you don't know the language, comprehending that YOU are the odd one out that stretch your mind.

When did you last put yourself in a "Foreign situation"? How can you have more of these growing experiences that stretch your mind?

The Sheikh Zayed Grand Mosque near my hotel

Warwick In Action

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Monday, 23 June 2014

What Are You Aiming For?

What Are You Aiming For?

Monday, 16 June 2014

Where Do You Get Them?

Where Do You Get Them?

Tuesday, 10 June 2014

Want Someone Else to Pay For It?

Want Someone Else to Pay For It?

Monday, 2 June 2014

What's It For?

What's It For?

Monday, 19 May 2014

Again, Again, Again

Again, Again, Again

Monday, 12 May 2014

How is Your Service?

How Is Your Service?

BONUS

Monday, 5 May 2014

Greetings from Abu Dhabi

Greetings From Abu Dhabi

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