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Monday, 14 December 2015

Respect Your Brand

I am a Star Wars fan.

I was 9 when the first film came out. The first three films were great, the second three - not so much.

When I heard Disney bought Lucasfilm I was concerned. Disney are known for their focus on achieving a significant return for their investment, sometimes at a cost of the brand. (Recently they sent legal letters to people posting photos of their legally bought Star Wars action figures.)

The long awaited Episode Seven is due to open on the 18th of Dec. Already the marketing and merchandising has been going full steam ahead. I was stunned today to see the licensing of kids yoghurt balls (the advert is above).

I am certain many brands would love to piggy back on Star Wars popularity but what is the cost to Star Wars and Disney?

As a long time fan, I am saddened by all of the marketing. Somehow aligning "The Force" with everyday products takes away the "special" feeling the brand used to have. It is no longer unique but common.

What about your brand? Whether it be your company brand or brand "Dear-Reader ", be aware who you align yourself with.

If you don't respect your brand, why should anyone else?

PS We ran a special Blab on Friday talking about Mindfulness and Communication. We also created a special deal for the 2016 Kick Off. You can check out the recording here and take advantage of the deal until midnight tonight (Monday 14th December 2015).

Warwick In Action

Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force Master MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of sparkling mineral water – a bubbling, burst of healthy, sustainable energy for your attendees. If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.

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Get More and Exhibiting and Sponsorship Institute, 38 Winmalee Drive, Glen Waverley Vic Australia, 3150

Monday, 7 December 2015

Have A Good Look

We are getting towards the end of the year. Many of us are beginning to slow down and get ready for Christmas holidays.

It is time to Have a Good Look.

Have a good look at what we did well in 2015 and what we have planned for 2016. To help you look I have a couple of things. I have an early Christmas present and I have an exceptional offer.

Your early Christmas present is the Regular Results Review. I have attached a PDF copy for you. Be sure to save it and then "save as" when you use it as it is a useful tool you can use time and again.

Quite simply, the Regular Results Review is a great check point to track how you are heading in terms of the results you want to achieve. Simply double click the attachment and follow the promopts. I hope you enjoy it!

The exceptional offer is for the 2016 Kick Off thtat I briefly mentioned last time. I am part of the trinity running a 2 day residential for people who want to make 2016 their best year ever. Currently the early bird pricing is for $699 (inc gst) that includes accomodation, meals, entertainment and some fantastic learning in an amazing environment. There is an even better deal if you bring your business or life partner. While the residential is based in Victoria, we are happy to look at airport transfers to get you down to Philip Island.

For more information on the retreat, simply click this link or contact me directly via the details below.

Have a good look at how well you are doing and what you can do in 2016 to make it your best year ever. I would love to see you there.

Before you head off on your holiday break, can I ask that you stay safe, have fun and hug somebody you love?
Merry Christmas, Happy Hanukkah, Kool Kwanza or Sensational Celebration for whatever you choose to do.

Thanks for being part of my world and for your continued support!

Warwick

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Monday, 30 November 2015

What Do You Stand For?

I am over in Adelaide hosting a conference. What trip to Adelaide would be complete without a trip into Haighs.

If you are not aware, Haighs make some of the most fabulous (and most expensive) chocolates in Australia. Their focus has always been on quality and a premium price.

This is what they stand for.

At no stage have they ever changed that perspective. They are constant and consistent. There are no surprises. When you buy or eat Haigh's chocolate you get fantastic quality every time.

What about you Dear-Reader? What do you stand for? In how you talk, act and re-act, what do you stand for?

-----------------------------

For 2016 I have teamed up with Zerafina Zara and Therese Sheedy to offer a 2 day residential retreat on Philip Island Jan 29-31.
This retreat will prepare you to make 2016 one of your best years ever. The main focus is planning your success, improving your comunication skills as well as embracing the concept of mindfulness.

I would love for you to join us.

BUT

There are only 15 spots available. To find out more, click here or the image above.

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Monday, 23 November 2015

Is Your Spirit Strong?

Here is a surprise. I went to the boxing on Friday night. I know, how weird of me!

Now in the words of the late, great Kevin Merry, I am a peace loving man. So it was a little in your face (even if you weren't in the ring).

The victor above is my personal trainer Chris. He is also a martial arts trainer and as part of his preparation for 2nd Dan Black Belt certification he thought he would improve his fitness and foot skills by going in for the Fight Fit challenge and have a real boxing fight of three rounds. It was full on!

What I noticed about Chris was not only what he physically fit, his fighting spirit was strong as well. All the fighters I saw almost collapsed in between rounds as they sat on their chair. He stood the entire time in a power pose (think Superman with his hands on his hips). Maybe he was psyching out his opponent or maybe he was triggering his own psyche, whatever it was he was doing, it worked.

Now for you and me, it is not boxing that damages our psyche or spirit, it can be more mundane things. A complaint from a customer, feedback from a colleague or simply the seed of self doubt. So what can you do to keep your spirit strong?

There is a lot of evidence supporting a power pose to give you strength. The right music does great wonders. Meditation can do amazing things for you. Others use the power of interpretive dance (I have to say this doesn't work for me as I am too self conscious!) The secret is to have a plan and then use it BEFORE you need it as well as when you do.

So Dear-Reader have you got a plan and is your spirit strong?

PS Speaking of strong spirits, Jedi Charli cut her hair last week. You can see some photos here (just scroll down a bit) as well as see that she raised over $3,000 for the Cancer Council. A HUUUUUGE thanks to all of you that supported her. It was wonderful of you.

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Tuesday, 17 November 2015

Be A Jedi

Let me introduce you to my new Jedi buddy, Charli.

Now you may not understand what I am talking about so let me explain.
In his training of Luke, the Jedi master, Yoda stated, "Fear is the path to the Dark Side. Fear leads to Anger, Anger leads to Hate, Hate leads to Suffering."

With all of the fear, anger, hatred and suffering in the world right now, we need someone strong in the Force to keep us on the right path. So let me introduce Jedi Charli.

As you can see Charli has some amazing hair. Not bad for a six year old. Out of the blue last week, she said to her parents that she wanted shorter hair so what should she do with her long hair. After a big discussion, she decided to donate 30cm of her hair to kids with cancer. Charli thought that her hair could make some great wigs. She recently reconsidered and decided 45 cms would be better!

With the help of her dad, she also set up an Every Day Hero page to raise some money for the Cancer Council of Victoria. Charli came up with the target of $2,000. She is so close! At the time of writing she is sitting on about $1,700. Click here for the latest figures.

A quick reminder, Charli is SIX! Such fantastic, positive, loving Jedi thinking from one so young. We old people could learn a thing or two.

In a time of fear, anger and hatred I choose to focus on the positive and the good in the world and Charli represents this in spades!

So what can you do? Dear-Reader can I encourage you to blow Charli's target out of the water by making a significant donation? Help show this young girl that she is doing an AWESOME thing and we can help her. Cast your mind back to when you were six and think how attached you were to YOUR hair!

The next thing you can do is be pleasant to people you meet and to open your arms and your hearts to others. Personally, I am skipping the news and not focussing on the drama of all the attacks. Maybe I am naive, but it helps me defeat the intent of these attacks. Fear is the path to the dark side. Fear, anger and hate can only lead to suffering.

Dear-Reader, be a Jedi and focus on the good.

PS Don't forget to click here to donate to Charli's appeal, Thank you so much for your donation.

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Monday, 9 November 2015

A Message from the Music Industry

I was speaking with Zerafina Zara, one of the performance coaches for Mushroom Records recently about the music industry. There is a constant message that applies to your business that you need to know.

No matter how good you are, it doesn't matter a damn if you don't have an audience.

So many people work on their skill set, their techniques, their song writing, their creative process, their new development, but if you don't have an audience, you will starve.

Apparently some performers get to the point where they think getting an audience is "beneath them". From first hand experience, there are plenty of business people who are not focussed on getting an audience, or as I like to call it, SALES.

We have all seen products and services that are not that good but they have a huge following and significant sales. Maybe it is your competitor and you even have a better product or service than they do. But they have clearly focussed on their marketing and sales processes. This is because they know the value of an audience.

So Dear-Reader do you have an audience? What will you do this week to increase your audience rather than work on your product or service?

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Monday, 2 November 2015

Priorities Count

My gorgeous wife and I have just returned from the delightful Dominican Republic.

Our flight home had a 24 hour stop over in Los Angeles so we chose to rent a hotel room and then hire a car for a day to do some roaming around and shopping at some outlet malls.

This is where it became a matter of priorities.

We could have spent a fortune on a hotel with all the modern conveniences, fluffy towels and 24 hour concierge. But that wasn't our priority.

You may recall that my wife is a petrol head. So we went for the very simple, bed, bathroom and free wifi hotel for under $100. We spent twice as much on our car for the day and neither of us regret that decision at all! Here's why.

That's right, it was a muscle car - a Camaro SS just like Bumble Bee in Transformers.

After hitting the Walmart (you can see it in the background) we did a little more shopping and then headed back to the airport driving a couple of hours down the coast road. It was the quintessential Fast and the Furious kind of experience and it was impossible to get the smile of our faces (zoom in and check out my lovely wife's).

Who remembers their hotel room? I can't, I just slept through it!

So what are your priorities Dear-Reader? What are you doing because you "should" not because you want to? What will bring you the most joy? What represents SUCCESS to you?

Choose wisely because priorities count!

Warwick In Action

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Monday, 14 December 2015

Respect Your Brand

Respect Your Brand

Monday, 7 December 2015

Have A Good Look

Have A Good Look

Monday, 30 November 2015

What Do You Stand For?

What Do You Stand For?

Monday, 23 November 2015

Is Your Spirit Strong?

Is Your Spirit Strong?

Tuesday, 17 November 2015

Be A Jedi

Be A Jedi

Monday, 9 November 2015

A Message from the Music Industry

A Message from the Music Industry

No matter how good you are, it doesn't matter a damn if you don't have an audience.

Monday, 2 November 2015

Priorities Count

Priorities Count

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