I spent four hours on the tradeshow floor last week visiting an events show. It was an impressive show with loads of expensive displays, a lot of booked appointments taking place, interesting marketing approaches (I am not sure the almost-nude model painting achieved what they were after) but I walked away stunned, shocked and surprised (See image for details!)
The main reason is that after spending a ton of money on booths, flights, accommodation, meals, marketing collateral what they didn't spend money on was.... their people.
It wasn't until I was half way around the show that someone actually engaged. When they did, it was from one of the smallest stands with the most simplistic set up, but they got my attention and we had a great conversation.
So how do you engage? It doesn't have to be a trade show, it can be at a networking event, a random conversation with a friend, an opportunity in the foyer of an office or a simple phone conversation. "How are you today?" is a good starter (or even a good default position), but I KNOW you can do better.
If you are after some tips, we are running a fr*ee webinar tomorrow. You can register at www.EASI-Money.com
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