Is It Engaging?

I was working at the AUSTECH 2013 tradeshow run by AMTIL last week. It had some huge and amazing equipment on site. Laser cutters, sheetmetal stampers, 3D printers and loads of other great technology. It was a really great show. But regardless of the technology, whatever you have, you need to be able to make it engaging. Either get the prospects attention or get them asking questions about what you are doing.

Here are a couple of highlights from AusTech for you:

1 - Bolt Welding.

Why tell someone what your machine can do when you can show them. Here is an 8 second video of the bolt welder in action.

<iframe width="640" height="360" src="http://www.youtube.com/embed/thTaZY0KJY8?rel=0" frameborder="0" allowfullscreen></iframe>

2 - Peen Hammer

Why show them what you can do when you can let them do it.

The Peen Hammer you see in Cassie's hand is used to punch details on to steel. In this demonstration you can type in your name or any word you want, then then stamp it on the wall. If you zoom in on the top centre of the wall you will see my name proudly stamped (it's good to be tall).

3 - Large Australian Manufacturer

This well known manufacturer and supplier to industry decided that they didn't want to be there all day so they left this sign on their booth. To me it was a colossal waste of money. For the sake of one staff member to positively promote the brand, get interested details and engage with the public, surely it would have been worth it.

When you are in the market place, either at an expo, face to face or even on social media, ask yourself the simple question, is it engaging?

Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force Master MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of Berocca – a bubbling, burst of healthy, sustainable energy for your attendees.  If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.

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