Sell What They Want Not What You Have

In Australia, the big two supermarket chains are good at what they do. They are good at selling stuff with maximum margin.
They have also made an art form of selling what they have by making you want it. These mandarins are a great example.

If you went into a fruit store and saw small mandarins on display you may have thought, "They're a bit small" or "Mandarins are always a bit hard to peel".

But not these.

These ones you know are EASY PEEL. You also know that they are the perfect size for kids because they are IDEAL FOR LUNCH BOXES. So they are no longer small, they are Kid Sized.

They are also fun because they have Toy Story branding - I am still not sure how that relates to Mandarins but I KNOW how it relates to kids. You also don't get to buy just a couple because they only come in 1kg bags.

If you look hard on the back of the label you would discover they are Afourer Mandarins (personally I prefer Imperial) but that is not important.

What is important is that they have turned a problem seller into a sought after item purely by selling what the customer wants (easy peel, right sized, kid friendly fruit) and not what they have (really small, not very tasty mandarins that people don't want).

So how can you do this Dear-Reader? How can you package your services or products into something your target market wants even more than they do now?

Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force Master MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of Berocca – a bubbling, burst of healthy, sustainable energy for your attendees.  If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.

© Get More Pty Ltd
+61 408 592 158 getmore@warwickmerry.com

Link with me on Linked In

Check the Website

Like me on Facebook

Watch Get More TV

  

It WILL NOT Work - My TEDx Story

I was fortunate enough to be the Master of Ceremonies for TEDxMelbourne yesterday.

It was a great day. The theme was City2.0  With unprecedented urbanisation, how do we prepare for the cities of the future.

Unlike the usual TEDx event, we were streaming some of the feed from the New York event for 90 minutes. Now the technology was all sorted but with a big demand for the feed we knew that they may have been issues.

So we planned for it not to work. We also planned for our back up plan not to work. The event was too important to leave to chance so we had to assume that IT WILL NOT WORK.
When the time came, the stream was fantastic and then after about an hour it started to have buffering issues from the USA. As MC I was up and down as it worked, didn't work, worked, didn't. Finally we killed the stream and went with our back up plan (which ended up getting a better response).

What about with what you do Dear-Reader? Do you have a backup plan? Maybe even a back up for your back up? Whether it is a plan for the school holidays, a presentation to your boss or even a TEDxMelbourne presentation to 500 people, you need to plan for when it WILL NOT work.

Your Skills Don't Count

That may be hard to accept but there are so many people out there with unbelievable skills that have not experienced the level of success that they are after.
What counts more than your skill set, is your Attitude.

Working with my consulting clients who are looking to employ people, I always advise them to hire on attitude as you can teach anyone a new skill but attitudes are hard to change.

So Dear-Reader how is your attitude? Do you believe in your abilities and skills or do you think you have reached the level of success you enjoy purely by luck?
Are you confident in the results you get for your clients? Do you persist in the face of overwhelming negativity?

No matter what your skillset, it is your Attitude that will get you through.

Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force Master MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of Berocca – a bubbling, burst of healthy, sustainable energy for your attendees.  If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.

© Get More Pty Ltd
+61 408 592 158 getmore@warwickmerry.com

Link with me on Linked In

Check the Website

Like me on Facebook

Watch Get More TV

  

Personal Politics

Well it's over. The best news is that we don't have to put up with rubbish TV adverts, biased reporting and loads of junk mail.

I know some people get fired up over politics but I'm not one of them. The reality is that Australia is in a brilliant position geographically, economically, ideologically and socially.
Don't get me wrong, we have our problems and issues but they are "first world problems."

The issue with politics is that they are like a person's values. They identify who you are but they are not allocated by what you say but by what you do.

So Dear-Reader what are you doing to make your life, your workplace and your country a better place? What action are you taking?

Ghandi said, "Be the change you wish to see in the world." I encourage you to take this to heart and act on it.

Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force Master MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of Berocca – a bubbling, burst of healthy, sustainable energy for your attendees.  If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.

© Get More Pty Ltd
+61 408 592 158 getmore@warwickmerry.com

Link with me on Linked In

Check the Website

Like me on Facebook

Watch Get More TV

  

Offensive Political Junkmail

I got this political junk mail in the letter box today. Usually I can ignore it. I loathe negative adds and negative campaigning. If you have to raise yourself up by putting others down then you are in the wrong business.

But this one pissed me off enough to say something about it. 

I have deleted the candidate's name that they are attacking. I did a little bit of searching but failed to find if this is from a candidate themselves (I suspect not - but who knows)

What offends me is that the Aust Education Union Policy calls for sex education to include all forms of sexuality and this person then says it will be taught in KINDERGARTEN.  That is a very long bow to draw.

The statement next to the young girl "I need my mum and dad" is also very manipulative. 

I have single parent friends who have raised AWESOME children. Friends of mine have lived without one parent and they seem to have turned out ok. I have gay friends with kids and their kids are also AWESOME. I have the pleasure if being one of the male role models for one of these kids as well as being a male role model for kids of mixed couples.

I had the honour of being best man at my gay friend's wedding to his husband and it was one of the most romantic, sincere and fun weddings I have ever been to. It wasn't legally binding but it was morally and spiritually binding. With or without the bit of paper, they are committed to each other.

What this pamphlet screams to me is ignorance and a complete lack of celebration of the differences in life. What joy it brings to see people of different cultures, sexualities, hair styles, heights and body shapes live their lives together supporting each other.

For me, all it has done has made me want to vote for the candidate that they are campaigning against. 

My school's motto was "Vertias Liberabit Vos" or The Truth will Set You Free. Like most political issues and cultural issues we face, we are not dealing in facts but in emotions and fears. So even if same-sex marriage does lead to education about more detailed sex education in schools, is this a bad thing? 

What kind of world do we live in when what one couple do in the privacy of their own home creates a freak out in someone else's home on the other side of the city? Should we tell some of the older Mediterranean gents who hold hands to stop? Should we tell Sri Lankans to stop kissing each other (on two cheeks no less!) to stop? What about Asian school girls who are known to walk down the street arm in arm? Should they be forced to not touch each other?

What this world needs is more love, more connection, more communication, more acceptance and not this kind of rubbish!

Got Leverage?

Archimedes (the mathematical legend) said something to the effect of, "Give me a lever long enough ...and I shall move the world."

This principle remains valid today in engineering as well as in finance and in business.

Today our levers are not simply a large plank of wood. They can be leveraging the ideas and wisdom of others as well as the finance of others. It is one of the many reasons why wifey and I love investing in property. We can get some excellent leverage financially and from other's experience. I have blogged in detail about this recently (Click here to read it)

While we are living in one of the most affluent of times and the quality of life that most of us experience has never been higher, I believe it is still important to plan for the future. I am in the age group where I will not have a pension available. Laws on super keep changing for seemingly political reasons. So I am using leverage NOW to build a better future.

What about you Friends?

Are you taking advantage of the leverage available to you? Are you fast tracking your skills sets by learning from others? Are you using your finance in an intelligent way to maximise its growth?

Quite simply, have you Got Leverage?

Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force Master MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of Berocca – a bubbling, burst of healthy, sustainable energy for your attendees.  If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.