What Is Your Customer's Sweet Spot?

I was in Melbourne recently to audition for the lead role in an animated film (that's a different story) and I saw Mario the busker above. In fact, I originally thought someone was playing the Nintendo game with the volume really loud. Click on the picture above for a couple of minutes of Mario at work.

It was an amazing bit of busking that applied the same elements of success that a clever exhibiting booth would have.

Now I am not sure how good a guitar player the person was, but that didn't matter. After a couple of minutes I realised that they were playing the same 5-7 minute piece and then just kept repeating it.

This is why it was so good:

• It was instantly recognisable - so many people stopped to listen, take photos, have their kids next to Mario while they took photos and one guy even danced along to the tune.
• It stood out - this wasn't just a busker, it was Mario in full cartoon goodness.
• It was joyous - the song was the soundtrack of many peoples childhood (and a few peoples adulthood as well!)
• It was recognisable - immediately people would either recognise the song because they knew of the game or they would move on because it wasn't part of their world.
• It was playful - when people put money in Mario's hat, Mario played the "coin" sound. This made people laugh more.
• It was niched - The gamers loved it. More geeks were giving money to a busker than I had ever seen before.
• It was clever - Somehow Mario had triggered Nintendo sounds with the guitar. I tried to see if it was a backing track but it didn't seem to be. Mario was too flexible in their play for it to be a backing track and while the song repeated, it was not an exact repeat.
• It was quick - straight away you saw what it was and could decide whether you wanted to give money or not. You didn't need to stay for minutes or a huge performance. You could easily see Mario in the distance, get money out, throw it in the hat and keep walking to the train station without slowing down.
• It was simple - OK so the person is wearing the Mario costume, but apart from that, it is a simple performance without too much effort required - you only had to know ONE SONG
• It went for the Sweet Spot - Mario had worked out a short piece, a fun theme and some quirky play that went straight to the heart (and wallet) of Mario's prospect and called them to action.

So Dear-Reader, next time you are setting up your Expo Booth or planning some marketing activities, consider some of these principles and go for your Customers Sweet Spot.

PS Don't forget, you can click on the picture of Mario to see a short YouTube clip of his song.

 

Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force Master MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of Berocca – a bubbling, burst of healthy, sustainable energy for your attendees.  If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.

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+61 408 592 158 getmore@warwickmerry.com

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What Do You Get?

So often when I talk with people at conferences, their focus is "What do you get?" It was a delight to spend time with some people whose focus was "What can I give?"

I had the privilege of peforming MC duties for 250 women attending the Emerald Community Girls Big Night In (a Cancer Council fundraiser) and the following night performing the same duties for 150 people at the Big Brother Big Sister Awards night (pictured above). We heard some great stories of people who willing gave of themselves only to feel like they get so much more in return.

The work place is the same. You need to give to others on the team before you will get what you want. Unfortunately, too many people are focussed on the payrise, the position or the next political move rather than, how can I help my customers, my team and my business get what they need and want.

Zig Ziglar said, "The best way to get what you want is to help others get what they want."

If you shift your focus from "What Do I Get" to "What Can I Give", you will be amazed and how good you feel and what will get dropped in your lap.

Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force Master MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of Berocca – a bubbling, burst of healthy, sustainable energy for your attendees.  If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.

© Get More Pty Ltd
+61 408 592 158 getmore@warwickmerry.com

Link with me on Linked In

Check the Website

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If you wish to stop receiving our emails or change your subscription options, please Manage Your Subscription
Get More and Exhibiting and Sponsorship Institute, 38 Winmalee Drive, Glen Waverley Vic Australia , 3150

WHAT'S IT FOR?

In my role as MC I get to meet a lot of really cool people, and not just the celebrities!

Last week Samuel Johnson was the final speaker at the plenary session. He is a man on a mission and he is really focussed.

I have met many business people who get to a point where they ask, "What's it for?" Their quest was to "make it" but what does that mean?
What is life for, why are they working hard, what counts, what is merely noise and why should I get out of bed today?
There are young people who experience the same thing and I suspect it is a contributing factor to a lot of the depression that people suffer.

Sam is crystal clear on what he is doing. He is living for his sister. She has terminal breast cancer and when he asked her "What legacy can I leave for you?" (expecting her to say go bungee jumping or jump out of a plane) she said to him, "I want you to ride around Australia on a unicycle and raise over a million dollars for cancer research."

So that is what he has been doing. He is 2/3rds of the way there in distance and has raised over $800,000 to date.

He has also been spreading the message about breast cancer awareness. From his presentations and challenges along the cycle route to selling merchandise, including my favourite bumper sticker



I urge you to find out more about what Sam is doing by heading to www.LoveYourSister.org where you can discover some of the challenges, buy some merchandise or donate to the cause.

Sam is crystal clear on what he is doing this for and has some key strategies to get it done.

What about you Dear-Reader? Do you know what life is for? How you live your day is how you live your life so find your why and get cracking!

Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force Master MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of Berocca – a bubbling, burst of healthy, sustainable energy for your attendees.  If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.

What's Your Solution?

I am up in the lovely state of Queensland visiting clients and doing some tech support for my mum and I have to say it, mum's boyfriend is a very handy dude.

He loves working in the garden but the sandy soil and loads of creatures up here makes for special problems. One of the solutions is to grow the strawberries in containers.
But he didn't want the containers to sit on the grass and kill it. Also they are very heavy to lift and move, so what did he do?

A couple of old golf buggy wheels, a jockey wheel off the caravan, a wheel-less wheel barrow, some coaster wheels and a few bit of wood and steel all got made into portable plant tables you can see in the photo. A fantastic solution that just took a bit of thinking, looking at what resources were available and what skill sets were present to come up with a solution.

In the work place today it seems that we struggle with solutions. We are so used to "Other People" providing the solution, managers telling us what to do or giving up because "it just can't be done".

Next time this happens to you, think of my mums boyfriend and ask:

• What resources have I got available?
• What skill sets are available?
• What is the outcome I am after?
• How can I combine all of this to achieve the outcome I want?

Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force Master MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of Berocca – a bubbling, burst of healthy, sustainable energy for your attendees.  If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.

TEDx Presentation Tips

At the recent TEDxMelbourne event, I had a chat with the convenor and production manager about what it was that made a TED or TEDx presentation really stand out. We came up with a list of a few different things.

It occurred to me that ALL presenters may get some benefit from these ideas. Now the TED style (18 mins or less) is a very distinct style of presentation but the underlying core elements will remain the same.

Check out the video and let me know what you think. Have I missed anything?