Are You Really There?
I had the great joy of hosting a client's three-day conference and trade show last week.
It was a huge success on so many levels. But still...
It is a personal bugbear of mine that companies pay large money to sponsor an event or exhibit an event and they get the wrong people on the stands.
While this was a great show, so many of the exhibitors were not really there. They were on their phone, on their laptop, chatting to colleagues, doing anything but being present and focussing on the delegates - THEIR TARGET MARKET!
It is really simple, don't take your phone to the stand. If you need to be near your phone all day you are the wrong person to be there so get someone else. Use the conference as a marketing tool by creating a special out of office message.
Leave a phone message that states, "Hi you have called Dear-Reader. I can't take your call because I am hosting a stand at the XYZ Conference. Come and see me at stand 123 or leave a detailed message and I will get back to you once the show closes for the day."
Do what it takes to focus on your target market - the whole reason you are there!
What about you Dear-Reader? Whether it is on a trade show floor, chatting with friends or meeting with colleagues, are you really there?
Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force Master MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of sparkling mineral water – a bubbling, burst of healthy, sustainable energy for your attendees. If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.
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+61 408 592 158 getmore@warwickmerry.com
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Get More and Exhibiting and Sponsorship Institute, 38 Winmalee Drive, Glen Waverley Vic Australia , 3150
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