Stop Goating Around

My gorgeous wife and I seem to have a penchant for goat based cafes.

We had three attempts at getting to the Giddy Goat cafe in Yarck before we actually made it on a time and date it was open. Recently we double our goat cafe participation by dining at the Gippy Goat in Yarragon.

Regular readers will know that one of my strongly held beliefs is that you MUST make it easy for the customer. Remove any barrier you can to make it so simple for your customer to discover what you are offering, why they may need it and then help them buy it. Don't make them have to act the goat to give you their business.

During our trip to the Gippy Goat (which was lovely) I over heard a member of the local council (you could tell because it was embroided on her blouse) enquire about a booking for 10 people. The junior person said, "I'm sorry we don't take bookings." There was not much conversation after that. 

Don't get me wrong, maybe there is a great reason why they don't take booking. Maybe that policy exists for a good reason. Maybe they don't need they money or loyal customers. I would have approached it differently.

Looking around they had a room that could be used for a private function that seated about 12 people.  That would have been a great room for them. 10 people at about $50 a head for lunch, coffee, dessert is $500. 10 happy council people who live in the area and then tell other people how good this place is could represent five to ten times as much. What if this became a regular booking for the council for a monthly or bimonthly group?

Again, I don't know enough about the venue or the reason for the policy. What I do know is that you have to make it easy to be the customer. There are always other options so the best thing you can do for your business is make sure you are the one easiest to do business with.

Stop goating around and get the sale.


PS Stay tuned for some exciting news ... ok I can't wait. So here it is.
The Get More Success show is launching in 2 weeks.
Video and Audio interviews with successful people sharing their secrets on how to achieve success.
I will let you know when it launches!

Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force Master MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of sparkling mineral water – a bubbling, burst of healthy, sustainable energy for your attendees.  If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.

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+61 408 592 158 getmore@warwickmerry.com

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Why Are You Shouting? 

AIME2016 is on this week. That's the Asia Pacific Incentives and Meetings Expo. It is held at the Melbourne Exhibition and Convention Centre and it is a real focus for the meetings industry. It is always good to go along and see what is happening in the industry.

It is interesting looking at some of the comments coming out on social media, and they are typical of many exhibitors and events all over the world. Essentially they are shouting "LOOK AT ME"

The actual comments are more like "come by stand 26B to see XYZ. You could we an ipad/bottle of wine/(insert token gift here)".

Can I humbly suggest you save your breath and stop shouting?

What is happening is the more you do it, the more your fellow exhibitors think it's a good idea to and then they do it and then you do it again and fairly soon everyone is shouting.

Meanwhile, all of the delegate have been scared off and purposefully avoid you.

Here is another approach. Make a personal offer to the people you want to talk with. If you have their emails or phone numbers, contact them directly and make an appointment or let them know why you would love to see them. If you don't have their details, you will know the type of person you want to speaker to so make an offer directly to them that is intriguing and makes them want to come and visit.

For example, "For all the association event organisers visiting AIME, how would you like complimentary shoulder massage as we share with you ways to get more members at your events? Drop by the Event Strategists and let our masseurs work their magic for you".

Isn't that a little more attractive?

Find out what your niche customer will be attracted by and provide it. Then get ready for the onslaught of visitors. (Naturally this idea translates in to normal marketing, sales messages and even parenting)

So why are you shouting?


By the way, I will be at AIME on Tuesday and Wednesday this week. If you want to chat about how you can make your next event more fun, memorable and successful, call me on 0408 592 158 and we can catch up on the show floor.
 

Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force Master MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of sparkling mineral water – a bubbling, burst of healthy, sustainable energy for your attendees.  If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.

© Get More Pty Ltd
+61 408 592 158 getmore@warwickmerry.com

Link with me on Linked In

Check the Website

Like me on Facebook

Watch Get More TV

  

If you wish to stop receiving our emails or change your subscription options, please Manage Your Subscription
Get More and Exhibiting and Sponsorship Institute, 38 Winmalee Drive, Glen Waverley Vic Australia, 3150