Monday, 29 February 2016

Stop Goating Around

Stop Goating Around

My gorgeous wife and I seem to have a penchant for goat based cafes.

We had three attempts at getting to the Giddy Goat cafe in Yarck before we actually made it on a time and date it was open. Recently we double our goat cafe participation by dining at the Gippy Goat in Yarragon.

Regular readers will know that one of my strongly held beliefs is that you MUST make it easy for the customer. Remove any barrier you can to make it so simple for your customer to discover what you are offering, why they may need it and then help them buy it. Don't make them have to act the goat to give you their business.

During our trip to the Gippy Goat (which was lovely) I over heard a member of the local council (you could tell because it was embroided on her blouse) enquire about a booking for 10 people. The junior person said, "I'm sorry we don't take bookings." There was not much conversation after that. 

Don't get me wrong, maybe there is a great reason why they don't take booking. Maybe that policy exists for a good reason. Maybe they don't need they money or loyal customers. I would have approached it differently.

Looking around they had a room that could be used for a private function that seated about 12 people.  That would have been a great room for them. 10 people at about $50 a head for lunch, coffee, dessert is $500. 10 happy council people who live in the area and then tell other people how good this place is could represent five to ten times as much. What if this became a regular booking for the council for a monthly or bimonthly group?

Again, I don't know enough about the venue or the reason for the policy. What I do know is that you have to make it easy to be the customer. There are always other options so the best thing you can do for your business is make sure you are the one easiest to do business with.

Stop goating around and get the sale.

PS Stay tuned for some exciting news ... ok I can't wait. So here it is.
The Get More Success show is launching in 2 weeks.
Video and Audio interviews with successful people sharing their secrets on how to achieve success.
I will let you know when it launches!

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