How You Can Easily Add More Value To Your Prospect
I just got off the phone from a prospect who is looking for someone to host their annual industry awards and dinner.
Her colleague had seen me host an event and had been part of my Sponsorship Workshops, so it was a lovely phone call to get.
She was talking to me about some of the concerns she had, the unique industry issues they have, the history of their events and was looking for solutions and ball park pricing.
It would have been very easy for me to give a ball park price and have a limited conversation and not give her too many ideas before they sign me up.
In fact, some of my colleagues tell me I am too generous with my information.
But I know something they are yet to work out. This prospect even admitted it!
She said she was a little concerned about the event - because of it's history, their limited budget and the pressure to get it "right." But after speaking with me, discovering that my dad worked in the industry, hearing some of the suggestions and possibilities she could do so shift the focus of the event and make it more positive for everyone, she felt far more comfortable.
That is worth the risk of giving away too much. When your customer or prospect feels better or more comfortable about an event because of you, you are becoming part of the team. Some of the PCO's I work with have said to me, "Now we know you are the MC, we know we don't have to worry about that anymore."
If you can make your customer or prospect "feel comfortable", the value is immeasurable.
So how can you make your customers and prospects feel more comfortable?
What can you do, what information can you share or what ideas can you give them so that you are strongly embedded as part of the team?
All relationships start somewhere. If you can add comfort to the relationship as swiftly as possible, the value is priceless.
PS The latest episode of the Get More Success Show is out. This time I am chatting with a US Based Internet Lawyer discovering some of the common errors that people make on the internet that can cost them money. As well as learning why the World Wide Web is not longer truly World Wide. You can listen to the episode on your favourite podcast app or click here.
Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force Master MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of sparkling mineral water – a bubbling, burst of healthy, sustainable energy for your attendees. If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.
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