Are You Focussed on Your Target Market?

I love a well thought out piece of marketing in the right market. This Techbox is particularly awesome. 

Last week I was hosting COBA2019 trades how floor at the Gold Coast Convention and Exhibition Centre and right outside the main doors was this Tech Box. If you look closer you will see Hi Vis Vests, Gaffer Tape, Power Boards (that have been tested and tagged), phone chargers, USB Adapters, thumb drives, extension cords... all the things you need at an expo but can often forget. All at a reasonable price (for the convenience). 

They know their market well, they know their price points well, and they are offering a fantastic service with low operating costs. There were also a few people at this Expo happily purchasing things from it!

How well do you know your target market and how well do you position your products and services?


PS The latest version of the Get More Success Show is out! 
This episode I talk with Mel Kettle on Stronger Connections (with and without technology)
We had a great chat so go check it out.

 

Warwick Merry - The Get More Guy, is your high energy, results focused, action oriented, no holds barred tour de force Master MC, keynote speaker and Exhibiting Specialist. He ensures your attendees Get More from your event. His MC work is like insurance for your event. It guarantees things will run smoothly and on time. As a speaker, he is like a dose of sparkling mineral water – a bubbling, burst of healthy, sustainable energy for your attendees.  If you need a burst of inspiration, cogitation and celebration at your next event you MUST book The Get More Guy, Warwick Merry.

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