Quality or Quantity?

I have to fight people to have them make their life easier. Let me explain.

At Trade Shows, Expos and on sponsor tables at conferences, it is common to see exhibitors giving away a prize if you put your business card in their glass bowl. It's an easy way to get leads and very effective.


But if you are giving away an iPad or a bottle of top shelf alcohol, all you will get is the business card of people who want an iPad or top shelf alcohol. That will be a lot of phone calls or sales calls that will add no value to your business.

A better approach is to offer a prize that is RELEVANT to your business and will help leads self qualify. Something of value that doesn't cost you a lot. Maybe free installation, an on site audit, a second one free, access to your guru for the day, a free session - whatever you know your clients and prospects want from your business.

You will get far fewer business cards in the bowl, but they will be much higher, self qualified leads which will save you time and be way more likely to increase your results.

So where is your focus, Quality or Quantity?




PS For more Exhibiting and Tradeshow tips, check out the 2 hr Exhibit Like A Pro session being run in Melbourne on 30 April 

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