What Are The Numbers?

It is often said in business "Cashflow is King" but there are other numbers you need to know as well.
Some of the key foundation numbers you need are:

• Marketing Cost
• Cost per lead
• Cost per customer acquisition
• Conversion rate
• Average profit margin
• Average sale value
• Lifetime value of a customer

There are others as well but these are the key ones. These figures help you understand the key factors of your business and if you are on track.

So what are your numbers? Are you on track? What needs your attention?
These foundation numbers are just some of the things we will be talking about and going over in detail at the Exhibit Like A Pro which is on in Melbourne this Saturday. If you want to be able to significantly improve your skills at Exhibiting and Sponsoring corporate events, you can't afford to miss out.

Special Deal
As a special deal for my blog readers, simply put "Get More Goer" in the How Did You Hear About Us field and get over $300 worth of bonuses!
Find out more and register here 

How Can You Stretch Yourself?

I have just completed the three day "Bucket List Xperience" with The Bucket List Guy - Trav Bell.
As part of the Xperience we Rap Jumped down the side of a six storey building. While I had abseiled before, going face first down the side of a building was incredibly confronting! Yet after the third time, it was far less so.

This was part of the message from Trav. How can we step up from an "ordinary life" and stretch ourself. Not just in fun adventures but in all aspects of our life. 

The Bucket List we create builds a driver for what we do and what we want to achieve so large that it can't be ignored. It also allows us to stretch ourselves to live a waaaay beyond ordinary life.

So how will you stretch yourself?

What is Your Result?

What is Your Result?
For those that know me, they know that I am not a sport junkie. But you cannot help but admire the athletes for their amazing effort and commitment to their sport in the recent Olympics.

To the delight of many, Usain Bolt won the 100 metre sprint in an Olympic record time (9.63 seconds). To achieve this he has had a very strict diet and exercise regime. No doubt he starts his training very early and would spend most of the day on his training routine. A quick scan on the internet refers to his Plyometric Training which consists of a lot of weights being pushed and shoved as well as a significant amount of running. His diet is 60% protein, 30% carb and 10% fat which he consumes by eating six times a day.

This is what you have to do to get the gold medal in the Olympics.

It is also what you have to do to come Fifth.

Ryan Bailey came fifth in the final and got a personal best of 9.88 seconds. You better believed he trained just as hard (if not harder) to get that time. In fact, most athletes will have trained hard for many years and not go home with a gold medal. Australia's own Mel Breen competed in the ladies 100m and got a near personal best of 11.34 seconds (Gold was 10.75) and she was thrilled with the results.

I was talking with someone yesterday about Steve Bradbury winning Gold at the winter Olympics. Many think it was "Luck" that he won with the other two competitors falling over. I know he did the hard work, was focussed on the end result and took the opportunity that came out of no-where when it presented itself.

What about you? Are you working and living at your personal best? Are you taking opportunities as they come? Do you have a strategy that you are working on? "Luck" is not a strategy to live by.

What is your result? 

Image: Nick J Webb  

What's Next?

What's Next?

I have been in Sri Lanka a week performing MC duties and catching up with friends and family. It is a very different way of life here compared to what I am used to.

In many ways it is a much simpler way of life. It made me think about how much we seem to over-complicate our personal and business lives. So for this week, let your mantra be "Keep It Simple."

In terms of your work and your life look at where are you now, where do you want to be and what action do you need to take to get there.
Quite simply, the best question is "what's next?"

So when it comes to what you want out of business and life, What's Next?

Are You Listening?

Today's Get More Goer comes to you from the gates of the Forbidden City in Beijing. Check out the 1 minute video for the full details.





If you can't access YouTube to see the video, then you know what it is like in China. No YouTube, no Facebook, no twitter and even the cable TV channels are monitors and the news service can drop out at any time if the censors don't like what is on. (But not if they are on their lunch break!)

Essentially the video is asking, how well do you read your clients? Do you deliver what they want? 
Most of the time our existing clients tell us what they want. Why wouldn't you deliver that?

How is your Chinglish?

How is your Chinglish?

I am just off the plane from China. What an amazing place! It was a great conference and I had some fabulous experiences.

One of the things China is famous for is Chinglish. That is, writing in English a statement that almost makes sense but isn't exactly what they wanted to say. Check out the photo of the sign I saw for Self Help BBQ Meat.

Have you ever spoken or written in something similar to Chinglish? You knew what you wanted to communicate but it just didn't come out how you wanted.

It can happen with family, friends, work colleagues, customers and partners. Sometimes you need to get clarity on the communication. Confirm with a phone call what was said in the email, because it didn't come out right. Check with a mentor or peer if they hear what you think you are saying.

If in doubt, double check and keep communicating. So how is your Chinglish?

What's Your Why?

In recent presentations and discussions with clients, there has been a lot of discussion about peoples "Why".  It can be challenging enough to keep yourself continually focussed and on track, let alone your team. The thing that will do that is your "Why".

So why do you do what you do?  Is it:

• Make $1,000,000
• Because the boss said so
• To provide for my kids
• To ski the Alps of Europe
• I don't know what else I can do
• To get a hot sports car
• To achieve inner peace
• It's what I have always done
• Because I want to retire at 50

Whatever the reason, HAVE a reason. Have a POSITIVE and attractive reason. Get a Target for yourself that you really want to achieve. So many people are not inspired by their work purely because they do not know their Why.

So What's Your Why?