Wednesday, 21 July 2010

Marketing via Humour

A friend just sent me this joke email
Instructions for a fun time on the interstate ... 

Step 1. Tie 3 balloons to your pickup truck...
Step 2. Drive like a bat out of a hell!
Step 3. Watch people freak out!!!

This is very funny.  Almost like a Warner Brothers cartoon funny.
But then I noticed the truck. NonStop Action.  I did a search but couldn't find further info about them, so lets play "What if"
What if "Nonstop Action" was a:
  • TV Channel
  • Paint Ball park
  • Video game arcade
  • Extreme sport agency
  • Balloon manufacturer
  • Event organiser

This simple idea of driving on the freeway/motorway/interstate with some unique balloons and some appropriate contact detail on the side of the car would definitely get you some attention.
A more detailed search has shown this to be the 2004 Cannes Lion Grand Prix Winner for Outdoor Advertising.  The company was indeed a TV Channel.
So what about you?  What can you tie to your car to attract attention?  Or maybe just stick to the side of the car, colour in the window, attach to your brief case, hang from your hand bag?
Use this award winning idea to come up with a funky idea to market yourself.
Let me know what you do!

Warwick Merry
The Get More Guy

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